We love to ride. We wear our products because they fit right, breathe well and look fresh to death. That's from the heart.
A small brand like us doesn't pay millions for marketing and sales teams, so we don't need to put that into the price of our product.
Pippo gear is made for professionals, it just wasn't designed by a corporation or advertised by a marketing agency.
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I used these socks during the Dam to Dam 10 Miles last weekend. And they performed very well!